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Post by account_disabled on Dec 31, 2023 4:34:43 GMT
If this is the case it is best to create a separate empathy map for each group. in which the target person is viewed. Then you also define the goal of the empathy map . What purpose does it serve What insights do you want to gain If you dont have a clear goal in mind you risk getting lost in irrelevant aspects. Brainstorm and capture ideas In this phase the aim is for the participants to collect ideas and write on postits what comes to mind about the different segments. To do this focus on the questions just Phone Number List mentioned. The postits are then assigned to the appropriate fields. You should allow approximately five to ten minutes to complete each segment. . Revise and finalize the empathy map The final step is to discuss the results of the brainstorming phase with the other participants. filled with notes from your team members. Filter out which ideas are particularly important and look for patterns. Are there many similar ideas that can be boiled down to one central idea Empathy Map vs. Buyer Persona The Abasic idea of the empathy map probably sounds familiar to you because the concept of the buyer persona is also about developing understanding for your target customers. Although these methods are very similar there are still fundamental differences that we will show you here. Empathy Map vs Buyer Persona The buyer persona The buyer persona is a fictitious ideal customer that you imagine in order to make your target group more tangible.
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